Category Archives: Marketing

Inducement to Read Free. Did the Experiment Work?

Posted on 05/02/2016 by gina amos

  In my last post ten days ago I explained the reasons behind my decision to put out a FREE ebook on Amazon and Smashwords. The theory behind the decision is nothing new, so after careful consideration, I changed the price of … Continue reading →

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The Psychology Behind FREE

Posted on 26/01/2016 by gina amos

Photo -Krasimira Nevenova/Shutterstock.com People love free, it goes without saying. Free samples at supermarkets, free giveaways at department stores, free samples of beauty products glued to pages of women’s magazines. But does FREE work as far as encouraging sales? In … Continue reading →

Posted in Marketing, Posts | Tagged , , | 7 Comments